Which Email Marketing Service Provider Is The Best?

Posted at January 20, 2016 by Christopher Mollo on category Affiliate Marketing Tips, Email Marketing, Internet Marketing Tips

email marketing service providerA guest post by Paul Adedoyin.

There has been a lot of discussion about which email service provider is the best to use. With this never-ending debate, as a newbie and even as someone who has been in the game for a while, you might be a little confused.

The Aweber versus GetResponse versus other email service providers versus self-hosted autoresponders is a never-ending debate.

In this post, I will be dissecting pros and cons of each and depending on these factors; you will be able to make the right decision when deciding which of them you would like to start with.

Let’s start with GetResponse.

With GetResponse, here’s what you get:

  • Great support.
  • They have been in the game for more than a while now.
  • They have a better inbox deliverability rate than the others. This means you will be able to stay out of the spam folders of your subscribers.
  • However, with GetResponse you might think you are paying more because you will pay $15 per 2,500 subscribers, $25 for up to 4,500 subscribers etc, but I have to say it is definitely worth it.

Head over to GetResponse to see the rest of their pricing guide.

Now, what about Aweber?

  • Excellent deliverability rate.
  • It is less technical and more user-friendly (in my opinion).
  • Great support.

However, you must have a hosted email (not a free email account) so that your messages will not be labeled as spam and thus sent to spam folders. Usually you will at least need to purchase a domain to have your own private email account bearing your domain name. An example of a hosted email is “xyz@yourdomain.com.”

One thing you should bear in mind is that both Aweber and GetResponse can suffer from blacklisting and other technical problems, but rest assured that these issues are always resolved very quickly.

Therefore, if asked I will still say go with either Aweber or GetResponse. It’s also great that each of them have a 30-day free trial. Some advanced functions will be disabled during this trial period, but you will still be able to get a goof feel for how each service works.

If you are considering using other email marketing service providers, bear in mind that they can be tough on you if you are an Affiliate Marketer – which is where most people always start out. Affiliate Marketing comes with a lot of rules and responsibilities and you must be compliant or else the autoresponder company may decide they no longer wish to work with you. This shouldn’t happen as long as you are following all spam laws and conducting your business honestly and ethically.

Here are some other solid autoresponder companies that accept Affiliate Marketers:

  • Trafficwave
  • Mailchimp
  • Constant Contact
  • Infusionsoft
  • Imnica Mail

I would advise you to always think long-term in your online business and as such, when the time comes, not if the time comes, when you have a list of over 100,000 subscribers, you should consider using a self-hosted autoresponder.

A highly recommended self-hosted autoresponder solution is arpReach. If you have some spare time, go ahead and check it out.

arpReach has been tested and is trusted by many Internet Marketers, myself included. In my experience, however, you should always subscribe to your own list so you can make sure that your emails are not going into the spam folder. There will be no way for you to know this unless you are subscribed to your own list. If this happens on a regular basis, you will have to tweak your message text and remove spam “buzz” words so that your email broadcasts end up in your subscribers inboxes. Keep practicing your message writing skills so that every one of your emails lands in your subscriber’s inbox and not in their spam folder.

I sincerely hope that my post has convinced you that it’s best to stick to the market leaders when starting your list building venture. As you can see, I am not using my affiliate link for either Aweber or GetResponse so that you won’t think that is why I am recommending them.

When you have more experience, you can always start using other options and based on the size of your list, a self-hosted autoresponder might be the best option.

I would love to have your feedback about which autoresponder you chose, why you chose them, and whether or not you are satisfied with your choice. Please leave a comment and let me know how you feel!

About The Author

Paul Adedoyin is a successful Email Marketer and the author of 9 Email Marketing Mistakes You Are Making That You Probably Don’t Know About! You can get this amazing guide completely FREE!

Click HERE to download a FREE email marketing guide!

 

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2 responses for Which Email Marketing Service Provider Is The Best?

  1. Adrian Jock says:

    Hi Chris and Paul.

    Including MailChimp in the list of “solid autoresponder companies that accept Affiliate Marketers” isn’t very appropriate.

    Their policy regarding affiliate marketing and affiliate marketers is far from being professional. Their terms prohibit affiliate marketing. At the same time, there’s a link to an article that partially contradicts the terms while partially not making any sense. Something like affiliate marketing is sometimes ok, but “we do not allow affiliate marketers.”

    If you’re interested in their exact wording, you can visit their pages or if you’re in a hurry, you can see them quoted in my article http://www.adrianjock.com/madmimi-vs-mailchimp/ under the section 4 – Prohibited Content.

    • Initially we were not going to include it as we are aware of their hostile nature toward Affiliate Marketers. However, after speaking to several affiliates who are using them successfully, we decided to include them. I have seen their policy pages also, and it’s is very vague. One one hand they say it’s never allowed, and on the other hand they say it’s allowed in certain circumstances.

      I think they will allow it, however just not for the “make money online/biz opp” niches. For instance, if you are in the fitness or dog training or some other non-mmo niche, I think they allow affiliate links.

      Personally, I wouldn’t recommend them to anyone in our niche. However, I also know several brick and mortar businesses who are using them, but again, that has nothing at all to do with affiliate marketing since they are promoting their own business. I have some friends who own a bakery and use them, and the love them.

      I often wondered why their is such a bad stigma associated with Affiliate Marketing, and I guess maybe it’s because it’s one of those things that people just don’t understand. I know that when I tell my family and friends that I make my living from the Internet, I often get many strange stares. Once I tell them how much money I make and how many hours I work a day doing it, their skepticism usually turns to jealousy 🙂 Thanks for your comment and thanks for visiting my blog.